Asthma + Lung UK strategy
Upgraded publications for a new brand
When Asthma UK and the British Lung Foundation merged – becoming Asthma + Lung UK – the new organisation rebranded. This meant lots of materials had to be brought into line with the new brand.
Fighting for breath sets out Asthma + Lung UK’s five-year strategy. It covers cutting ill health caused by lung conditions, raising research funding to £150 million a year and more.
Working with the organisation’s designers, I helped develop the layout and style. I also typeset and artworked the report and other materials, including posters, leaflets, web banners, merchandise and PDF forms.