AdGates for ‘Not Alone’
Helped out with a Macmillan campaign
As part of its ‘Not Alone’ campaign, Macmillan needed 765 ticket gate adverts, or AdGates. These were displayed at 109 rail stations – from Aberdeen to Woking – to support a TV advert, plus radio, online and PR (by other agencies). The aim: to point people towards Macmillan’s support and to raise money for more services.
I had to produce 400 artworks within a two-week time frame. Because the station names varied in length, as in Ayr and Hemel Hempstead, I had to vary the layouts too. And the letters in each name were hand kerned – the space between each pair adjusted – for legibility.
More than 22 million people passed through these gates in two weeks.
Macmillan Cancer Support