Medical generalism
Turned a text-heavy report into an appealing read
Medical generalism defines the idea of generalism in healthcare. It explains why generalists, who are not only GPs, matter to healthcare systems and why they are vital to improving the NHS.
With few elements but lots of text, this report called for clear signposting and an understated look. Like most reports of this length – 64 pages – it isn’t a cover-to-cover read. So, big headings mark the start of each section and big subheads break up the text. They’re everywhere, making it easy for the reader to dip into when flicking through.